COPYWRITING + ADVERTORIAL

A selection of copywriting, branding, and native advertorial content created for print and digital platforms.

 
 

Boulevard Gardens: branding, copywriting & design

BOULEVARD GARDENS - ONLINE + PRINT (2017)

I worked with Brisbane weddings and events venue, Boulevard Gardens, to reiterate their existing brand through the creation of a full suite of branded collateral. With a strong focus on copy, marketing, and optimised design, I reinvigorated the brand's presence with the goal of increasing leads, improving engagements, and creating a seamless user experience. 

The project involved the design of a fully responsive website, featuring a modern scroll-down display and an integrated enquiry application.

I also worked with the business to refresh their existing print marketing collateral. This involved writing, designing, and printing a luxurious 32 page promotional booklet, featuring strong imagery and client testimonials.

 

 


bespoke brilliance: ADVERTORIAL for robert wHite jewellers

STYLE MAGAZINE - PRINT (DECEMBER ED, 2016)

For a personalised Christmas gift, create something they’ll treasure forever with Robert White Jewellers.

Some say the best Christmas gifts come in small packages, and the team at Robert White Jewellers knows this to be true. The family-run establishment has been handcrafting jewellery for more than 40 years, after young goldsmith Robert White first purchased the business (then called S Knowles and Sons) in the Brisbane Arcade in 1974.

Robert instilled an admiration of fine jewellery in his daughter Hannah and son James from a young age.

“Because James and I have both grown up with and around the business, we will always have very fond memories of being ‘allowed’ to come to work with dad at Christmas time when we were children,” says Hannah.  

When it comes to finding the perfect Christmas gift, the team at Robert White believe in nixing tradition and simply embracing your instincts.

“We find that regardless of price, our clients want something that speaks to them and the person receiving the gift… That way we can help them start their own traditions.”

With an impeccable collection of handcrafted jewellery in-store, you are sure to find that special Christmas surprise. For something truly unique, you can personalise gifts with a bespoke design.

“We start by consulting with our clients about what they what to achieve, because no two gifts are the same," says Hannah. 

Known for sourcing exceptional jewels, Robert White Jewellers involves clients in each step of the process; from drafting a design and choosing stones to final fittings before completion.

“Once the piece is finished, our clients have a beautiful bespoke piece of jewellery they can keep for years to come.”


NEW YEAR, NEW SMILE: ADVERTORIAL FOR LE TOOTH

STYLE MAGAZINE - PRINT (JANUARY ED, 2017)

Let Le Tooth help you dazzle the new year with the pearly whites you've been dreaming about. 

January brings an opportunity to reflect on the year that was, and make resolutions for the year ahead. Many aim to improve their general wellbeing, but what about your dental health?

Owner of Le Tooth, Dr Hieu Le, explains the impact that your dental health can have on the rest of your body.

“Dental health is a huge contributing factor to your overall health," says Dr Le. "Your dental health can affect your body in many ways. Bacterial build-up and decay in the mouth can lead to lowered immunity, bad breath and poor chewing function. This can impact on your diet, confidence and overall wellbeing.”

According to Dr Le, when you have dental disease in your mouth your, body is constantly fighting it. This leaves you with a lowered immune response and makes you more susceptible to colds and flus.

Many people avoid making dental appointments for as long as possible, but the new year is the perfect time to break that bad habit and revamp your dental health.

“If someone has been putting off getting dental treatment we recommend coming for a consultation; this is meeting the dentist and getting to know them before you proceed with any treatment,” says Dr Le.

“Also, do your research. Ask friends or family if they can recommend a dentist,” he adds.

Le Tooth offers a range of treatments to ensure that your pearly whites are kept peak condition. According to the team at Le Tooth, the most popular services in the new year are cosmetic treatments and tooth whitening. 

Kickstart the new year and book an appointment online today and redeem a promotional offer for all new patients.